Matched betting is a way in which people can profit from the free bets regularly offered by bookmakers.
By both betting for and against a sporting result, known as a back and lay bet, and by using a free bet offered by a bookmaker, you are able to win your bet whatever the result may be, and profit from it too, typically with at least 70% of the free bet being returned.
Example
To give you an example of how this works, let’s imagine we’re betting on the football match Arsenal vs Manchester United.
Now most bookmakers require you to make a bet of your own before offering you the free bet, with the terms something like bet £10 to gain a free £20 bet, so we’ll have to start by placing a bet with our own money.
So we place a £10 bet with this bookmaker using our own money for Manchester United to win. The bookmaker then gives us a free £20 bet, which we also put on Manchester United to win.
